Dahlin Group's previous look was dated and overcomplicated for a company of its size. To help save printing costs and improve efficiency in the marketing department, I simplified the the corporate brochure by compiling 6 separate brochures into one. The new system replaced the old expensive "color-coded" identity based system.
While there is nothing inherently wrong with using color coding as a convention to separate departments, it did not work for Dahlin Group because the marketing department lacked the manpower to implement it properly at all levels.